Digital tools that make it easier for a small business to be online
Digital tools now play a vital role in enabling a small business to get online quickly and effectively, competing with bigger brands. Below, we have gathered the most important digital tools that can help you create an effective online presence.
1. Website and Webshop Platforms: WordPress, Shopify
A WordPress and the Shopify affordable, easy-to-use website and ecommerce platforms that help small businesses build an online presence. WordPress is a powerful and customisable platform that's ideal for content-centric websites in particular, while Shopify's easy-to-use e-commerce tools let you quickly launch an online store, integrated with payment systems and shipping solutions.
2. Social Media Management: Buffer, Hootsuite
Social media is an essential part of your online presence, especially if your aim is to connect directly with customers. Social media management tools such as Buffer and the Hootsuite, allow you to schedule and manage your posts on multiple platforms at the same time, easily tracking the results of your campaigns.
3. Mailing Tools: Mailerlite, Mailchimp
Newsletters are an effective way to reach and retain customers. A Mailchimp and the MailerLite help you create and automate your newsletter campaigns, tailoring your messages based on customer interests and buying habits. They're easy to manage and integrate seamlessly with your website and social media.
4. Graphic Design: Canva
Visual content is key to branding and attracting attention. A Canva is an easy-to-use design tool that helps you create custom graphics, social media posts, ads and newsletters quickly and cost-effectively, even without expertise.
5. Search Engine Optimisation (SEO) Tools: Google Analytics, Ahrefs
A Google Analytics and the Ahrefs help you get an accurate picture of your website traffic, search engine optimisation opportunities and visitor behaviour. Ahrefs offers detailed SEO analyses, while Google Analytics shows you which content is performing best, so your website can continually evolve to meet the needs of your visitors.
6. Project Management and Task Tracking: Trello, Asana
Project management tools such as Trello and the Asana, excellent at teamwork and organising tasks. The tools allow structured allocation of projects, tracking of deadlines and assignment of individual responsibilities, making the workflow and achievement of objectives more transparent.
7. Online communication: zoom, Slack
Online communication and collaboration is the basis for effective working. A Zoom an online meeting platform where teams or even customers can easily meet, while the Slack a direct messaging application that facilitates internal communication, document sharing and teamwork.